#eKingPelé

Client: PUMA
Agency: BETC/HAVAS
Art Directors: Murilo Melo, Leandro Oliveira, Vitor Chagas

3D Character done for PUMA's #eKingPelé campaign,
that celebrates 50 years of the 1000th goal scored by
the world's greatest soccer player of all time: Pelé.

Unfortunately, the younger generation couldn't watch
him play, but now they can make him achieve the same feat,
this time at the video games. All they need to do is to score
a goal playing with Pelé and post it on social networks
with the hashtag.

Client: PUMA
Agency: BETC/HAVAS
Art Directors: Murilo Melo, Leandro Oliveira, Vitor Chagas

3D Character done for PUMA's #eKingPelé campaign, that celebrates 50 years of the 1000th goal scored by the world's greatest soccer player of all time: Pelé.

Unfortunately, the younger generation couldn't watch him play, but now they can make him achieve the same feat, this time at the video games. All they need to do is to score a goal playing with Pelé and post it on social networks with the hashtag.